Nintendo's brilliant strategy

I think that Nintendo's strategy is brilliant. They are gradually introducing the Wii as a real console platform by trickling features in as the software is developed. The Wii is selling like hotcakes even still, and when things slow down a bit all Nintendo needs to rejuvenate hardware sales is introduce a new aspect to the Wii platform. This way all the new features are thoroughly enjoyed and not forgotten between dozens of features.

Online multiplayer? A few more people want to buy Wiis. Online software distribution model? More people want to buy Wiis, and more developers want to develop for Wii. Connectivity with DS? It'll work better than with GBA, it'll work wirelessly, and it'll open up more affordable creative venues for software devs. Gradually bringing these features out also gives time to developers to create content for each. If the WiiWare Channel came out today, there would not be any games available, thus making the feature useless.

The entire console platform won't have shown its face until after the end of next year, and by then third party support should be so robust that the Wii will be firmly entrenched as the runaway victor of this console war. Nintendo's marketing strategy is a flawless evolution of what they've been doing all along--focusing on the games.

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Posted by Wiiviews

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